Social Media is best described as websites and platforms that enable users to share and create content or participate in social networking.
Do you need help managing, analyzing and scheduling your social media accounts? For You With You can create a social media campaign with you, specific to your business needs and requirements. Through social media you can create an online community to share ideas, information, videos and personal messages.
Mobile social media refers to the use of mobile phones and tablets.
Originally social media was only used by individuals but now it is used by businesses, charities and also in government and politics.
Mobile social media communication takes two forms: company-to-consumer (in which a company may establish a connection to a consumer based on its location and provide reviews about locations nearby) and user-generated content. For example, McDonald’s offered $5 and $10 gift-cards to 100 users randomly selected among those checking in at one of its restaurants. This promotion increased check-ins by 33% (from 2,146 to 2,865), resulted in over 50 articles and blog posts, and prompted several hundred thousand news feeds and Twitter messages.
Companies are increasingly using social media monitoring tools to monitor, track, and analyze online conversations on the Web about their brand or products or about related topics of interest. This can be useful in public relations management and advertising campaign tracking, allowing the companies to measure return on investment for their social media ad spending, competitor-auditing, and for public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools.
Social media tracking also enables companies to respond quickly to online posts that criticize their product or service. By responding quickly to critical online posts, and helping the user to resolve the concerns, this helps the company to lessen the negative effects that online complaints can have about company product or service sales.
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